Why "High-Res" JPEGs Aren't Good Enough

In digital design, there are two types of images: Raster and Vector.

• Raster (JPEG, PNG): Made of millions of tiny colored squares called pixels.

• Vector (AI, EPS, PDF): Made of mathematical formulas that describe lines, curves, and shapes.

Raster images are like mosaics. They look great at small sizes (like on your phone screen). But when you stretch a Raster image to fit a van or a storefront sign, the pixels get bigger, not clearer. The result is a blocky, blurry, unprofessional mess.

Vector files are "resolution independent." Because they are based on math, not pixels, we can scale a vector logo from the size of a business card to the size of a billboard, and the curves will remain razor-sharp.

We insist on Vector files because your brand deserves to look expensive at any scale. If you don’t have the vector file, connect us with your original graphic designer—they will have it.